The Veo Team


Veo Started as an idea hatched on a long, sweaty climb up the Flume mountain bike trail near lake tahoe.

With sweat and sunscreen running into his eyes, Jim thought there had to be a solution. 

After trying nearly everything under the sun, headbands, hats, and skull caps, Jim decided to see if he could come up with something that really worked.  Relying on his experience and connections in the medical device space, he researched the physiologic element of the problem: we know sweat serves an important function, so how can we preserve that, while eliminating the negative impact on vision?  It rapidly became clear that current approaches not only fail to solve the problem, but they create additional ones by trapping heat and actually increasing sweat flow into the eyes once they saturate.

A solution that would complement physiology, not fight it, was needed.  Leaving skin uncovered and allowing sweat to evaporate from its surface, while preventing the remainder from getting where you don’t want it, led to the design of the Veo Sweat Diverting Strip.

Harking back to medical device design principles, we identified the criteria Veo would have to satisfy, and these guided our development process.   It had to be comfortable to wear, positionable for maximum sweat capture, unlimited in capacity, and non-heat trapping.  Several years of experimentation with different materials, adhesives, configurations and manufacturing processes led to the Veo Strip.

Today, professional cyclists, serious endurance athletes and sweaty weekend warriors have discovered Veo Strips as a terrific way to keep sweat out of their eyes in training and races. Hot hill climbs, time trials, spin classes, and long rows are just a few of the places athletes are using the Veo Strip.

 Jim and Tom Bohli at Amgen Tour of California 2017

Jim and Tom Bohli at Amgen Tour of California 2017