our story

Veo started as an idea hatched on a long, sweaty climb up the Flume mountain bike trail near Lake Tahoe.

With sweat and sunscreen running into his eyes, Jim thought there had to be a solution. 

After trying nearly everything under the sun, headbands, hats, and skull caps, Jim decided to see if he could come up with something that really worked.  Relying on his experience and connections in the medical device space, he researched the physiologic element of the problem: we know sweat serves an important function, so how can we preserve that function while eliminating the negative impact on vision?  It rapidly became clear that current products not only fail to solve the problem, but they also create additional ones by trapping heat and creating an absorbent reservoir that ultimately saturates and drips.

A solution that would complement physiology, not fight it, was needed.  Leaving skin uncovered and allowing sweat to evaporate from its surface, while preventing the remainder from getting where you don’t want it, led to the design of the Veo Sweat Diverting Strip.

Harking back to medical device design principles, we identified the criteria Veo would have to satisfy, and these guided our development process.   It had to be comfortable to wear, positionable for maximum sweat capture, unlimited in capacity, and non-heat trapping.  Several years of experimentation with different materials, adhesives, configurations and manufacturing processes led to our current product.

Today, professional cyclists, serious endurance athletes and sweaty weekend warriors have discovered Veo Strips as a terrific way to keep sweat out of their eyes in training and races. Hot hill climbs, time trials, spin classes, and long rows are just a few of the places athletes are using the Veo Strip.


TEAM

JIM SHAPIRO - FOUNDER

Jim Shapiro is a medical device venture capitalist.  For 30 years, Jim has helped companies bring advanced medical devices and solutions to market.  Jim has also long supported youth sports and fitness and most recently led the redevelopment of playing fields in the Presidio of San Francisco.  As an avid mountain biker, Jim created Veo to help make his rides more comfortable and safer.

 Jim and Tom Bohli at Amgen Tour of California 2017

Jim and Tom Bohli at Amgen Tour of California 2017

ANDY LIVERMAN

A former US National Team Rower, Andy has worked for more than a decade at the intersection of technology and fitness, helping to bring new products to market. He has retired from elite rowing but continues to compete and coach at the club level. He has also discovered cycling and triathlons as a way to get his endorphin high. You can find him biking in Marin, running across the Golden Gate or swimming in the San Francisco Bay.

Andrew Liverman at Mt. Diablo 4.jpg